Калькулятор ROAS
Считает окупаемость рекламных расходов по затратам и выручке.
Поисковое намерение: калькулятор roas, окупаемость рекламы, выручка от рекламы
Результаты
ROAS
350.0%
Разница по выручке
2,500,000원
Выручка на 1 единицу расхода
3.5x
Как интерпретировать результат
- 광고 효율 비교용 기준값
- 원가와 인건비를 제외한 단순 차액
- 채널별 운영 판단에 유용
Частые вопросы
ROAS가 높으면 무조건 좋은가요?
아닙니다. 원가, 배송비, 인건비를 제외하고도 남는지 같이 봐야 합니다.
광고 채널 비교에 써도 되나요?
같은 기간과 같은 전환 기준으로 측정했다면 비교용으로 적합합니다.
When to use this calculator
Калькулятор ROAS works best when you need a quick decision number inside Калькуляторы рекламы и маркетинга tasks. Treat the page as a decision aid, not only as a formula box.
- Считает окупаемость рекламных расходов по затратам и выручке.
- Рекламодатели, маркетологи, агентства и малый бизнес can reuse it as a repeat reference page.
- It is designed for searchers who arrive with a direct query such as калькулятор roas.
Example inputs and result reading
The example below uses the current default inputs. In real usage, align the time range, fee model, tax rules, and labor assumptions before comparing outcomes.
Sample inputs
Расходы на рекламу
1,000,000원
Выручка от рекламы
3,500,000원
Sample results
ROAS
350.0%
Разница по выручке
2,500,000원
Выручка на 1 единицу расхода
3.5x
- ROAS is usually the headline metric to judge first.
- Разница по выручке helps compare before-and-after budget or pricing changes.
- Even when the numbers look good, compare them with adjacent tools in Калькуляторы рекламы и маркетинга for a more realistic decision.
Common confusion points
The most common mistake is mixing input standards. These are the first checks to review before trusting the output.
ROAS가 높으면 무조건 좋은가요?
아닙니다. 원가, 배송비, 인건비를 제외하고도 남는지 같이 봐야 합니다.
광고 채널 비교에 써도 되나요?
같은 기간과 같은 전환 기준으로 측정했다면 비교용으로 적합합니다.
Compare with related tools
A single calculator can oversimplify the decision. Comparing it with nearby tools in the same category gives better context.
Калькулятор CAC
Считает стоимость привлечения клиента по маркетинговым расходам и числу новых клиентов. Use it alongside this page to compare assumptions and reading of the output.
CPM Calculator
Calculate cost per 1,000 impressions from ad spend and impressions. Use it alongside this page to compare assumptions and reading of the output.
CPC Calculator
Calculate cost per click from ad spend and click volume. Use it alongside this page to compare assumptions and reading of the output.
Cross-country wording notes
The same calculation is phrased differently by country and language. Locale pages exist to match those variations more directly.
- Marketing queries often keep acronyms such as ROAS, CAC, CPC, and CTR, but local users also search with fully written phrases.
- English-language searches attach channel context more directly, such as paid media, acquisition cost, or cost per click.
- Localized pages should keep the acronym while pairing it with country-specific wording in the surrounding copy.
Update basis
An update date alone is not enough. The page should also state the assumptions behind the output so search visitors can trust the number faster.
Current assumptions
Калькулятор ROAS currently follows the inputs, units, and result labels shown on this page, with extra edge cases clarified through the FAQ and interpretation notes.
Review note
Review it together with related tools in Калькуляторы рекламы и маркетинга and check whether tax, fee, or time-frame assumptions have changed.